This is a great campaign idea: You’ll want to download the HBO app for mobile viewing just to avoid the discomfort of watching TV with your parents.

One test of a campaign idea is the ease with which it rolls out into other executions. You’ll find a ton of these spots over at Ads of the World, and it’s clear the campaign could still keep on going.

Advertising Agency: SS+K, USA
Chief Creative Officer: Bobby Hershfield
Senior Copywriter: Lindsey Lanpher
Copywriter: Richard Tseng
Director of Production / Innovation: John Swartz
Senior Producer: Kim Cross
Digital Strategy and Innovation: Kevin Skobac
Group Account Director: Jennifer Barr
Production Company: O Positive
Director: David Shane
Executive Producer: Ralph Laucella
Executive Producer: Ken Licata
Director of Photography: Marc Laliberte Else
Editorial: Mackenzie Cutler
Editors: Gavin Cutler and Ryan Steele
Post Producer: Evan Meeker

(Reblogged from adteachings)

Now let’s take this and work it back into PCs. Modular laptop anyone?

(via Three Big Ideas in Google’s Modular Phone That No One’s Talking About | Design | WIRED)

Weird shit on the tracks 1 (at Bleecker Street Bar)

Hello bird! (at Wall Street)



The Universe in a Glass of Wine

(Reblogged from insteadofwatchingtv)

at BBH Labs

Heavenly creature.

#powerofasmile (at Hank’s Saloon)

#train at @smiletrain! (at Barclays Center)

Almost here. (at Barclays Center)